Education: B.A. in English, Virginia Tech, 1989
Overview:
Freelance Writer and Blogger, 2006 – Current
Sales and Marketing Professional, 1993 – Current
Web Content Developer and Multimedia Writer, 2000 – 2004
Public Relations and Marketing Writer, 1993 – 2000
Freelance Writer, Newsletter Editor, 1984 – 2000
Writing: Professional writer for over 20 years, with experience in magazine, public relations, and business writing. Winner of the 1996 University & College Designers Association (UCDA) excellence award for writing.
Editing: Editor of six print newsletters, viewbooks, web sites, marketing brochures, blogs, and corporate communication.
Business and Corporate Writing: Proposal and report writer, sales/promotional email developer, author of various corporate marketing and recruitment materials (including web sites, CD-ROMs, multimedia shorts, e-mail, reports, press releases, press kits, video scripts, and brochures).
Internet/Multimedia Writing: Web content developer and editor, multimedia CD-ROMs and advertising promo writer, executive producer for marketing and recruitment videos, special A/V merit award winner by the Council for the Advancement and Support of Education.
Web Marketing Association Judge: 2003 Web Site Awards Competition, www.Webaward.org
Timeline
2004 – 2008—Internet Sales Manager, CollegeNET, Inc., Portland, Oregon (telecommute from Virginia) Negotiated sales for top clients such as the Virginia Association of Museums, The Jacksonville Zoo, Georgetown University and the NFL Players Association
2002 – 2003—Director of Marketing/Project Manager, Interactive Design & Development, Inc. (IDD), Blacksburg, Virginia.
2000–2002—Director, i-Recruitment Services (telecommute from Virginia), Carnegie Communications, Westford, Massachusetts
1993–2000—Marketing and Public Relations Coordinator for Undergraduate Admissions, Virginia Tech, Blacksburg, Virginia
1991–1993—CD-ROM/Kiosk Project Manager, Interactive Design & Development, Inc. (IDD), Blacksburg, Virginia
Web Sites:
Lead
project manager and content developer/writer of at least a dozen web
sites on topics ranging from higher-ed admissions marketing to
gardening to fitness and nutrition.
Blogs include: www.tableforone.biz,
musings and observations related to business and travel, and
www.lifeistheworkout.com, a fitness blog.
CD-ROMs:
Virginia
Tech Transportation Institute (VTTI) – Kiosk application on the
Flexible Low-cost Automated Scaled Highway (FLASH) research project
(content developer/writer)
Data Connections – Instructional guide for teachers to interpret standardized test scores (copywriter/actor)
Nutrition Mission – Educational CD, designed for middle school children (proofreader/usability tester)
FOCUS – Recruitment CD-ROM for Tusculum College (project manager, writer/developer)
Picture Yourself @ Virginia Tech – Recruitment CD-ROM (writer/content developer)
Publications:
Unearth the Secrets of Container Gardening (advertorial), GCP&S (Summer 2003)
Zeroing in on Xeriscaping (article), www.gardening123.com (2003)
Picture Yourself @ Virginia Tech (viewbook), Volume 2 (Spring 2000)
Picture Yourself @ Virginia Tech (viewbook), Volume 1 (Spring 1997)
PRSA Blue Ridge Views (newsletter editor), 1998-1999
Carpe
Diem: Seizing the Day for Web Applications, American Marketing
Association Symposium for Higher Education (1999), Karen Torgersen,
co-author
Hokie Headlines (Virginia Tech undergraduate recruitment newsletter editor), 1994-1997
E-Journals: A New Frontier, BiblioTech, Volume 2, Number 2, p.1 (1991)
An Environmental Approach to Library Staff Training, Library Hi Tech, Volume 7, Number 4, p. 62 (1989), Harry M. Kriz, co-author
Technology columnist for T.H.E. Journal (1990-91)
Awards and Memberships:
Picture
Yourself @ Virginia Tech (video) received a Special Merit Award in the
audio-visual communication division of the Council for the Advancement
and Support of Education (CASE) District III Competition, Co-producer,
Gabrielle Minnich
Picture Yourself @ Virginia Tech (viewbook) received ADDY award, 1996
Picture
Yourself @ Virginia Tech (viewbook) received University & College
Designers Association (UCDA) excellence award for writing, 1996
LinkedIn (www.linkedin.com/in/zkellyq) (2006-present)
Ecademy (2007-present)
New VA Corridor Technology Council (NCTC) (2008-present)
